Current Issues

A STUDY ON HOW AGE AND INCOME AFFECT HEALTH INSURANCE CHOICES IN BHOPAL: Jun 2025 : XVII [I]

Ms. Insha Mirza Ms. Nishita Dutta

DOI Link : https://doi.org/10.51767/joc1701

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THE IMPACT OF GIG ECONOMY ON HIRING TRENDS AMONG EMPLOYERS AND JOB SEEKERS IN INDIA: Jun 2025 : XVII [I]

Dr. Meenakshi Rathi, Ms. Aarchi Sahu

DOI Link : https://doi.org/10.51767/joc1702

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A STUDY ON SOCIAL MEDIA & DIGITAL MARKETING USED BY STARTUPS TO ATTRACT GEN Z STUDENTS: Jun 2025 : XVII [I]

Mr. Aditya Vyas, Mr. Anupam Singh, Dr. Rishi Sharma

DOI Link : https://doi.org/10.51767/joc1703

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STRATEGIC POLICY INTERVENTIONS FOR INDIA’S $5 TRILLION ECONOMY: ASSESSING THE GLOBAL INVESTORS SUMMIT 2025 FRAMEWORK: Jun 2025 : XVII [I]

Mr. Rishi Rai Saxena, Dr. Meenakshi Rathi

DOI Link : https://doi.org/10.51767/joc1704

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DECODING WEALTH MANAGEMENT AND FINANCIAL SYSTEMS IN ANCIENT INDIA: REFLECTIONS FROM INDIAN KNOWLEDGE SYSTEMS AND THEIR RELEVANCE TO NEP 2020: Jun 2025 : XVII [I]

Ms. Deepshikha Lalwani

DOI Link : https://doi.org/10.51767/joc1705

DECODING WEALTH MANAGEMENT AND FINANCIAL SYSTEMS IN ANCIENT INDIA: REFLECTIONS FROM INDIAN KNOWLEDGE SYSTEMS AND THEIR RELEVANCE TO NEP 2020 © 2025 by Ms. Deepshikha Lalwani is licensed under CC BY-NC 4.0

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THE ROLE OF CULTURAL CAPITAL IN PROMOTING SUSTAINABLE ECONOMIC DEVELOPMENT: Jun 2025 : XVII [I]

Dr. Sarita Goel, Dr. Nidhi Khurana

DOI Link : https://doi.org/10.51767/joc1706

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BOARD COMMITTEES’ EFFECTIVENESS AND FIRM PERFORMANCE: THE TRAJECTORY OF EMPIRICAL RESEARCH: Jun 2025 : XVII [I]

CS Pragati Kumari, Prof. N.M. Panda, CS Pooja Shukla

DOI Link : https://doi.org/10.51767/joc1707

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BRIDGING THE FINANCIAL LITERACY GAP: A CASE STUDY ON THE ROLE OF FINTECH IN EMPOWERING UNDERSERVED COMMUNITIES: Jun 2025 : XVII [I]

Ms. Asmita Tigga, Ms. Pallawi Khanna, CS Pooja Shukla, Dr. Bhavna Taneja

DOI Link : https://doi.org/10.51767/joc1708

BRIDGING THE FINANCIAL LITERACY GAP: A CASE STUDY ON THE ROLE OF FINTECH IN EMPOWERING UNDERSERVED COMMUNITIES © 2025 by Ms. Asmita Tigga, Ms. Pallawi Khanna, CS Pooja Shukla, Dr. Bhavna Taneja is licensed under CC BY-NC 4.0

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TRANSFORMING EDUCATION: GOALS AND CHALLENGES OF INDIA`S NEW EDUCATION POLICY 2020: Jun 2025 : XVII [I]

Dr. Sandipkumar Arvindbhai Vasava

DOI Link : https://doi.org/10.51767/joc1709

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THE ROLE OF FINTECH IN IMPROVING FINANCIAL INCLUSION IN RURAL AREAS: Jun 2025 : XVII [I]

Ms. Firdos Fatma Siddiqui

DOI Link : https://doi.org/10.51767/joc1710

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BALANCING DEVELOPMENT AND INDIGENOUS RIGHTS: CRITICAL ANALYSIS OF INDIA`S ACT EAST POLICY ON THE NORTHEAST REGION: Jun 2025 : XVII [I]

Dr. Lalzo S Thangjom

DOI Link : https://doi.org/10.51767/joc1711

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ANALYSIS OF MANAGEMENT EFFICIENCY OF STATE BANK OF INDIA: Jun 2025 : XVII [I]

Mohd. Rehan, Dr. S.K. Khatik

DOI Link : https://doi.org/10.51767/joc1712

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A STUDY ON IMPACT OF DIGITAL MARKETING ON CONSUMERS PURCHASING DECISIONS: A REGIONAL PERSPECTIVE FROM NORTH GUJARAT: Jun 2025 : XVII [I]

Dr. Shabbirali Sherali Thavara

DOI Link : https://doi.org/10.51767/joc1713

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MECHANIZATION AND MARKET EXPANSION: THE DUAL-EDGED GROWTH IN INDIA’S COIR EXPORTS: Jun 2025 : XVII [I]

Dr. Pratheesh. P

DOI Link : https://doi.org/10.51767/joc1714

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COSTCO WHOLESALE CORPORATION: A COMPREHENSIVE BUSINESS CASE STUDY: Jun 2025 : XVII [I]

Mr. Shubh Mishra, Dr. Suchitra Srivastava, Ms. Tasneem Jahan

DOI Link : https://doi.org/10.51767/joc1715

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FACTORS INFLUENCING CUSTOMER SATISFACTION TOWARDS PUBLIC BUS TRANSPORTATION SERVICES IN BANGKOK: Jun 2025 : XVII [I]

Mr. Shun Lei Thar, Dr. Siriwan Kitcharoen, Dr. Bhumiphat Gilitwala

DOI Link : https://doi.org/10.51767/joc1716

FACTORS INFLUENCING CUSTOMER SATISFACTION TOWARDS PUBLIC BUS TRANSPORTATION SERVICES IN BANGKOK © 2025 by Mr. Shun Lei Thar, Dr. Siriwan Kitcharoen, Dr. Bhumiphat Gilitwala is licensed under CC BY-NC 4.0

Purpose - The objective of this public transportation research study is to evaluate customer satisfaction regarding public bus services offered in Bangkok, Thailand. As a well-known city, Bangkok has long been plagued with a major issue — traffic congestion. Congestion leads to increased levels of air pollution, particularly because of the new and ever-increasing privately owned vehicles. Analysis, evaluation and feedback rating metrics indicate that public transport service providers fundamentally do not understand the perceptions of their users and miss practical approaches to fend off user dissatisfaction. This analysis tries to improve the user experience by trying to understand the factors affecting service quality. Literally, the aim is to enhance urban mobility on a sustainable basis. Design/Methodology/Approach - A mixed-methods strategy integrating surveys and interviews was used for this research. This study was conducted on a sample of 386 public bus users, originally from Myanmar and now residing in Bangkok, in which their reliability, tangibility, range of empathy, assurance based alongside customer satisfaction were explored, focusing on variables such as reliability, tangibility, empathy assurance and customer satisfaction. Statistical analyses, including regression and factor analysis, were conducted to identify significant predictors of satisfaction, while thematic analysis was used to interpret qualitative insights. Findings - The findings reveal that service reliability and tangibility are the most critical factors influencing customer satisfaction. Overcrowding, inconsistent service schedules, and limited accessibility were identified as major pain points. Additionally, the integration of technology, such as real-time tracking and digital payment systems, was found to positively impact user satisfaction. Qualitative insights highlighted the need for improved customer service and better communication during service disruptions. Research Limitations/Implications - This study is limited by its focus on Bangkok, which may restrict the generalizability of findings to other cities with different public transportation systems. Future research could explore comparative studies across multiple cities or incorporate longitudinal data to assess changes in satisfaction over time. The findings have practical implications for policymakers and public transportation operators, emphasizing the need for targeted improvements in service reliability, tangibility, and technological integration to enhance customer satisfaction and promote sustainable urban mobility.

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