Foreword: In a world where change is the only constant, the landscape of commerce and economics is being reshaped by new ideas, disruptive technologies, and forward-thinking policies. It is with immense pleasure and pride that we present a comprehensive and thought-provoking compilation of research and insights that captures the pulse of today’s rapidly evolving global markets in this edited volume Recent Trends and Innovations in Commerce and Economics drawn from the proceedings of the International Conference titled Transforming Knowledge: A Multidisciplinary Research on Integrative Learning Across Disciplines (MRILAD) held on 14 th and 15 th February, 2025. This book grew out of a shared vision to provide a platform for students, scholars and academicians to examine the evolving landscape of commerce and economics. It presents a fusion of ideas, discussions, and scholarly perspectives that delve into critical shifts happening in both local and global contexts. This edited volume represents a remarkable convergence of ideas, discussions, and scholarly perspectives, offering a deep dive into the contemporary shifts occurring within commerce and economics, with particular emphasis on the transformative role of digitalization, artificial intelligence, e-commerce, and financial literacy in today’s dynamic world. The chapters in this edited book touches upon key themes and tackle a wide range of contemporary issues such as the growing influence of social media and digital platforms on consumer behavior, the role of influencers in driving purchasing decisions in emerging markets. In the same vein, topics such as the impact of AI-based personalization on brand marketing demonstrate how businesses are increasingly relying on advanced technologies to cater to the personalized needs of their customers. . Furthermore, the research into the role of financial literacy, e-banking and the evolving landscape of financial products in the post-pandemic era the changing nature of customer satisfaction, and the shift toward greener business practices demonstrates how businesses and consumers alike are adapting to the challenges posed by an increasingly digital economy. This volume also provides critical insights into industries that are experiencing significant technological advancements. The integration of AI and blockchain in the banking sector, the adoption of e-procurement in India, and the role of GST in shaping retail trade in Bhopal are just a few of the engaging case studies that offer practical insights into the evolving economic and business environments. We extend our deepest gratitude to the contributors, whose research and thoughtful analysis have made this book a valuable resource. And also, We sincerely extend our gratitude to the conference organizers, reviewers, and editorial team, whose dedicated efforts and invaluable contributions have been crucial in bringing this volume to life. I hope that readers find the insights presented within these pages inspiring and illuminating, as they explore the future of commerce and economics in an era.